founding members of FrontRow.io

The Undercards

minted

Who are our members?

Our members – The Undercards, are a collection of people who enjoy great fights and shows in person, or at the comfort of their homes. At frontrow.io, we love organising events with the goal of enjoying them ourselves during and after. That requires solid planning, great communications and a honest interest towards the performers and the venues.

The reason we are creating the membership is simple: We believe in sharing our fortune with our family. We are setting up a unique and limited membership to access frontrow.io’s events. The membership offers amazing benefits depending on the tier, such as unlimited VIP plus one access to all of our events for life, meet-and-greets, the ability to stream every gig and fight live or on-demand, access to exclusive NFTs from each event and even an annual five-star dinner during one of the events.

Raising money from the founders

It takes plenty of money to build world class events globally, and that’s why we are raising money by selling our NFT based membership – basically a pre-purchase of events to come with amazing benefits. The raised money will be used to set up events, and to show you were serious we are even paying money back to all owners after each event.

We have built our own streaming solution, and hired a world class in-house team to handle marketing, communications and technological work. In total, the membership aims to raise $8.8 million dollars with 1500 new members investing in the company. This money will be used to improve the streaming platform, and organise the next boxing event in Dubai at the end of 2022.

With our own events, we will not just stream the show - we will do our darnedest to record the organisation of the event, all shows during a tour and all the lovely backstage action that most fights don’t show. We also really like great events, and want to focus on building them in a proper way, not just for milking whatever exhibition is available for the highest PPV income. Our hope is to surprise our viewers with great content from less known artists and fighters as well.

More than just exclusive benefits

We believe in giving back to the people who support us. That’s why 10% of each event’s profits will be given back to our Undercard members. The pool will be shared between the five tiers, with the top 13 people gaining 25% of the whole pool. Our goal is to have everyone’s initial membership purchase earned back within 10 major events.

The number of the members will never exceed 1500 people, and we truly want to make the membership worth every dollar we receive from the Undercards, to prove this, each event will have a unique collection of 800 collectible NFTs shared between our members for free.

 
FOUNDER NFT SILVER GOLD DIAMOND BLACK ROYAL
ETH Price 1 2 4 12 40
Profit pool share 15% 15% 20% 25% 25%
Amount available 750 400 250 80 20
Subscription Lifetime Lifetime Lifetime Lifetime Lifetime
Online event Ticket price reduction (on own events) 15% 20% 25% 50% 100%
Physical event price reduction (on own events) X X X X X
VIP access to events (on own events) - X 1 event 2 events All events
VIP Guest passes (on own events) - - - 1 1
Meet & Greet (times per year) - - - - 1
VIP Luxury dinner once per year - - - - X
Early bird VIP packages purchase per event - 1 1 2 5
VOD pass X X X X X
Change card skin in NFT X X X X X
Opportunity to win event NFT (~ 16% chance) X - - - -
Exclusive NFT each event (800pcs per event) - X X X X
Artist/Athlete crowdfunding access X X X X X
Artist/Athlete crowdfunding early access - X X X X
Artist/Athlete crowdfunding super early access - - - X X
DUBAI SPECIALS
  Chance to win one (1) of: Guaranteed to win one (1) of:
Weigh-in event exclusive signed NFT 50 50 50 X X
Weigh-in event Face-off unsigned NFT 150 100 150 - -
Weigh-in event Face-off signed NFT 50 50 50 X X
 

Frontrow membership

Become one of the undercards

Future events

Frontrow.io organises events usually in three categories: Fighting – focusing on boxing and mixed-martial arts, music shows and stand-up comedy. Our annual calendar usually mixes these events in a nice combination, and on an average year we organise six to nine events, including three major ones.

In 2022, we plan to have one major fighting event in Dubai at the end of the year, and we have two shows in the pipeline as well. The fight also starts our three year plan with fresh events around the world with locations so far confirmed being Belgium, The United Kingdom, Dubai, Hawaii and Los Angeles.

Being a member allows you to know first hand on up-and-coming shows and fights near you, and you will have the first right of purchase for all events we organise – not the mention the amazing discounts and benefits!

Crowdfunding better events

The events industry is usually more focused towards maximising profits, not asking what the fans and the supporters want. That’s why we will be offering crowdsourced shows, tours and even fights through our own technology platform, all with an option to share in the financial success of these events and allowing our members and other fans to choose who they want to see and where.

During our planning we have also tinkered with the idea of crowdfunding upcoming artists and fighters, adding them as parts of our own tours and shows, helping them grow together with frontrow.io and their current and future fans.

Why NFTs and Blockchain?

While our team might have plenty of experience with crypto and NFTs, for us the choice is purely made for our users in mind. We want our memberships to be a few things: Mostly, we want them to be permanent, meaning that they have to convey continuous and persistent value for our owners and instead of building another platform for doing membership management and allowing them to be sold, traded or otherwise liquidated, we think the blockchain is the most sensible and logical way to make that happen.

The Ethereum blockchain also easily allows us to verify the ownership of our membership. Our register is the blockchain, and that’s it. If the token is in your wallet, you are a member and get all the benefits related to that. All our payments and event sign-ups for the members will be done with the NFT.

 
 
 
 

Frontrow membership

Your remaining mints: 0
Remaining items in this event: 650

ETHERSCAN

Membership tier: Silver

Price: 1 ETH

|

Stock: 750

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Minted: 100

The basic tier offers a lot of bang for the buck with lifetime access to all of our videos on the streaming platform, discounts from online and physical events and a chance to win a unique NFT from each event!

 

Tier benefits

  • Lifetime membership
  • 15% Discount from all online event tickets
  • Per event Discount from all physical event tickets
  • Lifetime subscription to our streaming platform
  • 16% chance to win an NFT from each Front Row event
  • Artist/Athlete crowdfunding access
  • 20% of the event profit pool divided with all 700 members

Dubai 2022 Specials
Chance to win one (1) of

  • 50 Weigh-in event exclusive signed NFT
  • 150 Weigh-in event Face-off unsigned NFT
  • 50 Weigh-in event Face-off signed NFT
Your remaining mints: 0
Remaining items in this event: 325

ETHERSCAN

Membership tier: Gold

Price: 2 ETH

|

Stock: 400

|

Minted: 75

Our second tier improves on the first tier with better discount and access to our VIP ticketing program with amazing discounts and benefits, for those who love participating in fights and shows!

 

Tier benefits (plus everything from previous tiers)

  • 20% Discount from all online event tickets
  • 1 x VIP Early bird purchase for all own events
  • Guaranteed NFT from each own Front Row event
  • Artist/Athlete crowdfunding early access
  • 20% of the event profit pool divided with all 400 members

Dubai 2022 Specials:
Chance to win one (1) of

  • 50 Weigh-in event exclusive signed NFT
  • 100 Weigh-in event Face-off unsigned NFT
  • 50 Weigh-in event Face-off signed NFT
Your remaining mints: 0
Remaining items in this event: 200

ETHERSCAN

Membership tier: Diamond

Price: 4 ETH

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Stock: 250

|

Minted: 50

Our third mastery level makes things even better: One guaranteed VIP pass for any of our events during the year and a guaranteed NFT from each event. The discounts also get better, because you’re worth it.

 

Tier benefits (plus everything from previous tiers)

  • 25% Discount from all online event tickets
  • 1 x VIP pass per calendar year for Front Row events
  • 1 x VIP Early bird purchase for all own events
  • 20% of the event profit pool divided with all 250 members

Dubai 2022 Specials:
Guaranteed to win one (1) of

  • 50 Weigh-in event exclusive signed NFT
  • 150 Weigh-in event Face-off unsigned NFT
  • 50 Weigh-in event Face-off signed NFT
Your remaining mints: 0
Remaining items in this event: 65

ETHERSCAN

Membership tier: Black

Price: 12 ETH

|

Stock: 80

|

Minted: 15

When you enjoy the better things in life, we have them for you. This tier is already very exclusive, offering two VIP passes to our events per year, and ability to buy up to two early bird VIP passes for each event - if you want to bring friends at a discount.

 

Tier benefits (plus everything from previous tiers)

  • 50% Discount from all online event tickets
  • 1 x VIP pass twice per calendar year for Front Row events
  • 2 x VIP Early bird purchases for all own events
  • Artist/Athlete crowdfunding super early access
  • 15% of the event profit pool divided with all 80 members

Dubai 2022 Specials
Guaranteed

  • Weigh-in event exclusive signed NFT
  • Weigh-in event Face-off signed NFT
Your remaining mints: 0
Remaining items in this event: 15

ETHERSCAN

Membership tier: Royal

Price: 40 ETH

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Stock: 20

|

Minted: 5

This is it: The Maverick. The whole nine yards. If you already have everything, the Royal is for you. Bring yourself with a friend to any of our events with a VIP pass guaranteed to each one, and the chance to buy five extra VIP passes among the first to know. Not just that, we will organise a dinner with all Royal card holders every year, and we allow you to have one meet & greet with our talent during the year as well. Heck, we’ll even let you work setting up some lights or something like that if you feel like it.

 

Tier benefits (plus everything from previous tiers)

  • 100% Discount from all online event tickets
  • 2 x VIP passes per for all Front Row events
  • 5 x VIP Early bird purchase for all own events
  • 1 x Meet and Greet per year with artists or fighters
  • 1 x Annual five-star dining experience with all tier members near to an event of ours
  • 25% of the event profit pool divided with all 20 members

Dubai 2022 Specials
Guaranteed

  • Weigh-in event exclusive signed NFT
  • Weigh-in event Face-off signed NFT

What is Front Row

Front Row's roots are from organising events globally for over 20 years, working with amazing talent and artists for numerous years. When we organise fights, it’s not only for the fun of setting up events; we actually have our own roster of fighters, and we have been in the ring ourselves, so we know what kind of fights we want to see.

The same mentality surrounds our music and stand-up approach, having done the work for a long time and immensely enjoying the performers both on and off stage, we aim for the Front Row name to carry with it a mark of quality and true affection for the artistry happening in the ring or on the stage.

Having been a long time in the industry, we noticed that the technologies available are moving faster than the industry can manage to handle, which is why the transition on enhancing ourselves into a technology company will not only improve our profit margins, help secure much better quality global coverage with our video streams, but also implement new and modern technologies such as supporting VR headsets for 360 degree videos, and changing the format of delivery from single events into a deeper documentary style view on the artist and the work surrounding them.

For more information, please check out www.frontrow.io.